First, legislation! It is undeniable that things are changing in a great way for the industry, but unfortunately it is not the case everywhere. In some places around the world, including cannabinoids as an ingredient in food and beverages is simply not an option!
Second, and probably the main reason, the taste of cannabinoids. It is challenging to include its earthy taste without affecting the final flavor of a product. To solve this dilemma, manufacturers have been using new formulas with the so-called “masking agents”.