Cannabinoids-based food and beverages were produced to eventually take over grocery stores, mass markets and other places where people usually shop for their daily needs. This innovative range of products, infused with compounds derived from the cannabis plant, is aimed at meeting the growing consumer demand for alternative and wellness-oriented food and beverage options.
As these cannabinoid-infused items gain popularity, they are expected to become a staple in the shopping lists of health-conscious consumers, offering them an array of benefits associated with cannabinoids.
The delay in a positive explosion of this market, is related to two main reasons:
The masking agents have little to no taste and they function to complement, enhance, or even modify flavors.
To reach the volumes, large A-brands must market their products the right way.
They will only do so if the addition of cannabinoids does not affect the taste of the product.
In addition to other benefits, HempCAP™ dissolves in water and all water-based food, which gives you a huge strategic advantage in the market.
The following list sums up all the value-added benefits of HempCAP™:
Increased bioavailability over non-encapsulated cannabinoid oil
Completely free from hemp/cannabis-tastes and aromas
High versatility, capable of being combined and incorporated with almost any imaginable product (dry supplements, beverages, foods, food bars, sports nutrition products, or even just as a high-grade GMP RAW material)
It is one product with all the benefits gained from regular full or broad-spectrum oils, without forgetting the full control over taste and aroma
HempCAP™ production was purely based on integrity, while protecting the active ingredients behind encapsulation matrix. It increases both the shelf life and the bioavailability of products, which explains why less is more with HempCAP™.
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